62349 Advancing Skills in Marketing Research, 4 cr
Code |
62349 |
Validity |
01.01.1950 -
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Name |
Advancing Skills in Marketing Research |
Abbreviation |
AdvSkillsMarket |
Credits | 4 cr |
Date of expiry |
10 years
|
Type | Doctoral studies |
Subject | 230 Marketing |
Kind | Course |
Hours |
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Study right |
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Grading | points (0-100), passed |
Recommended time | |
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Organisation |
Marketing, Helsinki |
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Examiner
Name |
Holmlund-Rytkönen, Maria
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Description
Course Description |
The elective course is an integral part of the doctoral research process and thesis writing. Attending research seminars is expected, and this course supports student learning from such presence. In addition to supporting research socialization the course is intended to support analytical and self-reflection skills.
The student agrees on the course content with the examiner before starting. The course can be included as a substance or methodological course in the doctoral programme. |
Learning Goal |
You have the skills to analyse, present and discuss academic research. |
After completing the course, you will be able to |
- discuss and provide constructive feedback on scholarly work
- independently communicate and present research results orally and in writing
- self-reflect and assess on your skills as a researcher
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Total Student Workload |
107 hours divided into Scheduled (contact) hours: 30h, á 45 min Non-scheduled work: 77h, á 60min |
Instruction |
Seminars and presentations |
Literature and Course Material |
Self-selected support literature is recommended, list to be approved by examiner. |
Assessment |
Reflective diary (including log-book) including:
a) reflective commentaries on each attended seminar, identified key insights, gained knowledge or understanding, and. A record of attended doctoral seminars of 30h (currently: guest research seminars, regular doctoral colloquiums, doctoral thesis manuscript seminars, and monthly doctoral luncheon) and own activity/role in them. A sufficient amount of such seminars at the department on a regular basis are expected for achieving broad skills development.
b) an assessment of your development of research skills. Your own presentation material can be attached as appendices.
Acting as junior opponent at a thesis manuscript seminar as well as the presenter at such a seminar at the department.
Course grades: excellent, good, fail. |
Target Group |
The course is for doctoral students admitted to the doctoral program in Marketing at Hanken only. |
Recommended Time of Performance |
After presentation of own doctoral thesis manuscript before external examination of it. |
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Courses now and in the future (registration requires login and a valid study right)
Future exams