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62349 Advancing Skills in Marketing Research, 4 cr 
Code 62349  Validity 01.01.1950 -
Name Advancing Skills in Marketing Research  Abbreviation AdvSkillsMarket 
Credits4 cr  Date of expiry 10 years
TypeDoctoral studies Subject230 Marketing 
KindCourse  Hours  
Study right   Gradingpoints (0-100), passed 
Recommended time 
Organisation Marketing, Helsinki 

Holmlund-Rytkönen, Maria 

Course Description 

The elective course is an integral part of the doctoral research process and thesis writing. Attending research seminars is expected, and this course supports student learning from such presence. In addition to supporting research socialization the course is intended to support analytical and self-reflection skills.

The student agrees on the course content with the examiner before starting. The course can be included as a substance or methodological course in the doctoral programme.

Learning Goal 

You have the skills to analyse, present and discuss academic research.

After completing the course, you will be able to 
  • discuss and provide constructive feedback on scholarly work
  • independently communicate and present research results orally and in writing
  • self-reflect and assess on your skills as a researcher
Total Student Workload 

107 hours divided into
Scheduled (contact) hours: 30h, á 45 min
Non-scheduled work: 77h, á 60min


Seminars and presentations

Literature and Course Material 

Self-selected support literature is recommended, list to be approved by examiner.


Reflective diary (including log-book) including:

a) reflective commentaries on each attended seminar, identified key insights, gained knowledge or understanding, and. A record of attended doctoral seminars of 30h (currently: guest research seminars, regular doctoral colloquiums, doctoral thesis manuscript seminars, and monthly doctoral luncheon) and own activity/role in them. A sufficient amount of such seminars at the department on a regular basis are expected for achieving broad skills development.

b) an assessment of your development of research skills.  Your own presentation material can be attached as appendices.

Acting as junior opponent at a thesis manuscript seminar as well as the presenter at such a seminar at the department. 

Course grades: excellent, good, fail.

Target Group 

The course is for doctoral students admitted to the doctoral program in Marketing at Hanken only.

Recommended Time of Performance 

After presentation of own doctoral thesis manuscript before external examination of it.


Courses now and in the future (registration requires login and a valid study right)
Function Name Type cr Course coordinator Time table
Registration ended Advancing Skills in Marketing Research, Hki  Course  Holmlund-Rytkönen, Maria 
18.01.21 -07.05.21 -

Future exams
no exams